How to Get Your Pet Brand Featured on TV During National Pet Week 2026

National Pet Week 2026 is a great opportunity for pet brands to reach consumers when they are most emotionally engaged with their pets. Every May, millions of pet owners across the country celebrate the animals in their lives — and the brands that show up in that moment with visibility, credibility, and a compelling story are the ones that win new customers.

But how do you actually get your pet brand in front of that audience? In 2026, the answer increasingly isn't traditional PR.