Meet the On-Air Host of Paws PR TV: A Q&A with Kelly Diedring
Kelly Diedring is Vice President of Pet Products and Storytelling at Paws PR and work directly with clients on strategic communications and earned media. Paws PR TV was created in direct response to what Patricia and I see every day: less opportunities for pet brands to get media coverage.
The media landscape is fundamentally different than it used to be. Newsrooms have downsized, reporters have been laid off and the journalists who remain in newsrooms are overwhelmed and under-resourced. As a result, brands are struggling to get visibility through traditional earned media, and we wanted to create a platform that gave them guaranteed broadcast television exposure through editorial-style storytelling.
Meet Patricia Jones, Co-Founder of Paws PR TV
Meet Patricia Jones, co-founder of Paws PR TV and founder of Paws PR — former NBC News producer, ASPCA VP, and lifelong animal advocate bringing pet brands to national television.
Paws PR TV segments are produced to look and feel like editorial television, the kind of segment you'd see on a morning lifestyle show, not a hard sell. Kelly integrates the brands into a natural, story-driven conversation. It's warm, it's genuine, and it's the kind of content that pet lovers actually want to watch. The segments are syndicated across multiple markets, so brands aren't just getting one airing in one city, they're getting national reach. And because Kelly and I come from PR and news production, we know how to make a brand look credible, not commercial.
How to Get Your Pet Brand Featured on TV During National Pet Week 2026
National Pet Week 2026 is a great opportunity for pet brands to reach consumers when they are most emotionally engaged with their pets. Every May, millions of pet owners across the country celebrate the animals in their lives — and the brands that show up in that moment with visibility, credibility, and a compelling story are the ones that win new customers.
But how do you actually get your pet brand in front of that audience? In 2026, the answer increasingly isn't traditional PR.
FAQ: What Is a Satellite Media Tour (SMT) and Co-Op TV Segment?
If you’re a pet brand trying to get media coverage in 2026, you already know the reality: earned media is harder than ever to secure. Newsrooms are shrinking, affiliate links dominate product coverage, and local TV is increasingly pay-to-play.
That’s where Satellite Media Tours (SMTs) and co-op TV segments come in.
At PawsPR.TV, we use these proven broadcast strategies to help pet brands get guaranteed television exposure in markets across the country.
Why Pet Brands Can’t Rely on Earned Media Alone Anymore
The pet brands that will win in 2026 are the ones who understand that they need media for AI to fuel Generative Engine Optimization (GEO) to establish authoritative credibility.