What is Paws PR TV?
PawsPR TV is the first syndicated shopping + PR platform built exclusively for pet brands—giving emerging and established companies guaranteed local broadcast TV visibility, product demos, and editorial-style storytelling. All segments are hosted by Kelly Diedring Harris.
Kelly is a seasoned television personality with a wild career—literally. Her on-air experience includes HSN, QVC, direct response TV, national and local lifestyle programming, and Animal Planet, where she has wrestled alligators, trained tigers, and led environmental edutainment.
We produce themed co-op TV segments on Daytime or Bloom lifestyle shows (filmed in Tampa and syndicated in 79 markets nationwide) with an estimated reach of more than one million viewers.
Each segment is hosted by Kelly, who naturally integrates each participating brand into a broader story—such as “Top Holiday Gifts for Pet Lovers” or “Must-Have Pet Products of the Season.”
It’s a tail-waggingly cost-effective way to showcase your brand next to a curated lineup of non-competing pet products—inside an editorial-style segment built around a timely pet trend.
Unlike earned media, coverage is guaranteed—an increasingly valuable opportunity as local TV reduces unpaid product placements. Participating brands split production and airtime costs.
We also offer the option to have your brand exclusively showcased on a segment!
Ready to feature your brand on broadcast TV? Apply to be included in the next segment today.
Your Participation In a Co-Op Segment Includes:
Consultation for Success: Meet with the Paws PR team to define your top messages.
Story Development: Seamless integration of your product into a themed co-op segment.
Professional Host: Segment led by veteran on-air TV host with 15+ years of Pet PR experience.
Creative Styling: Set design and styling for a professional in-studio look.
Turnkey Production: Coordination and management from concept to completion.
Optional Add-Ons: B-roll and still photography available (additional fees apply).
Performance Report: Metrics and results following the broadcast.
Content Access: Link to the final segment for your social media and marketing use.
Spokespet Option: When appropriate, we will feature a local rescue pet to “demo” your product—on-air samples can also be donated to the rescue afterward.
