Get Your Pet Product on TV with PawsPR.TV
PawsPR.TV gives pet brands guaranteed national TV exposure through paid, syndicated local broadcast programs.
We help emerging and established pet companies get seen on television with professionally produced lifestyle TV segments featuring product demos, brand storytelling, and on-air visibility. Every segment is hosted by television personality Kelly Diedring Harris.
PawsPR.TV produces themed co-op TV segments on Daytime and Bloom lifestyle programs, filmed in Tampa and syndicated to more than 79 markets nationwide, reaching an estimated audience of over one million viewers. These editorial-style segments showcase multiple non-competing pet brands within a single story, such as Top Holiday Gifts for Pet Lovers, Must-Have Pet Products of the Season, or Innovations in Pet Health and Wellness.
Each segment is hosted by Kelly, who integrates participating brands into a cohesive lifestyle story, giving viewers a natural introduction to your product while maintaining the look and feel of traditional television editorial coverage.
PawsPR.TV offers a cost-effective way for pet brands to appear on broadcast TV alongside a curated lineup of complementary products. Unlike earned media, television placement is guaranteed, making this an increasingly valuable opportunity as local TV stations reduce unpaid product features. Participating brands share production and airtime costs, allowing companies of all sizes to access national TV visibility.
For brands seeking a larger spotlight, exclusive segments are also available, giving your company dedicated time on air to tell your story and showcase your products.
Your Participation In a Segment Includes:
Consultation for Success: Meet with the Paws PR team to define your top messages.
Story Development: Seamless integration of your product into a themed co-op segment.
Professional Host: Segment led by veteran on-air TV host with 15+ years of Pet PR experience.
Creative Styling: Set design and styling for a professional in-studio look.
Turnkey Production: Coordination and management from concept to completion.
Optional Add-Ons: B-roll and still photography available (additional fees apply).
Performance Report: Metrics and results following the broadcast.
Content Access: Link to the final segment for your social media and marketing use.
Spokespet Option: When appropriate, we will feature a local rescue pet to “demo” your product—on-air samples can also be donated to the rescue afterward.
